Okay, I’ve finally succumbed to social media overload.

I’m generally an early adopter with new technology and a leader among friends and colleagues, but I can hardly keep up!

The latest social media craze is Pinterest. I must admit I was curious and wanted an invite (see my take on private beta releases). I obtained one very easily but haven’t signed up yet.

Why? I had to take a step back and ask myself, ‘do I really have the time to devote to yet another social media site’?

I try to keep active on Facebook and Twitter and pop over to Google+ at least once a week, but it’s becoming ever harder to keep up to date. I envy those like Guy Kawasaki and Robert Scoble who post all day long (no disrespect intended).

I remember when someone in Guy’s circle suggested that he “get back to work” instead of posting so much. Guy’s response, “this is my job.”

I get it — no matter what you do to pay the bills, you still have to be visible online. That too is part of your job and helps to build your brand and position you as an expert.

Still, it’s not an easy job.

How do you manage all the different social media sites? How often do you post and get involved (commenting, etc.)? Which sites are the most important to you?