Barbara Llarena

Based in the San Francisco Bay Area, I’m a senior-level public relations consultant and principal of AAHSOME Communications.

After spending 10 years in the high-tech industry, I founded AAHSOME Communications in 2000 to help technology startups increase brand awareness and market share.

Not only have I worked with many local and national technology companies,  I also have experience launching international companies in the U.S. market, including companies from Finland, Hong Kong, Israel, Sweden and the United Kingdom. I understand what it takes to get international companies recognized in the U.S. and I enjoy working with people of different cultures.

My work experience spans the gamut from start-ups to Fortune 500 companies such as Cisco and consulting giant, McKinsey and Company. Working on both the agency and corporate PR side has helped me to better understand client goals and how companies can achieve market leadership. My knowledge of technology includes both the business-to-business and business-to-consumer sectors. My expertise is in enterprise technology, with deep experience in online collaboration, software virtualization and cloud computing.

Prior to becoming a consultant, I was an account executive at Horn Group (acquired by Finn Partners), a high-tech PR firm in San Francisco. At Horn, I managed PR programs for the international consulting firm McKinsey & Company and startup eALITY, Inc. (later acquired by SuccessFactors).

Previously, I was an account executive at Business Wire in San Francisco, the international news wire distribution service. At Business Wire, I managed relationships with hundreds of high tech and publicly traded companies and served as a liaison between the company and the media.





For an assessment of your situation, contact Barbara at +1.510.430.1400 or by email.