Because I only work with technology startups, I know and understand your challenges — the need to increase sales and market share. 

I’ll begin by creating a unique strategic public relations plan for your company. No cookie-cutter approach here. Whether launching a company or executing a press tour, each strategy session is unique and customized to your needs.


Analyst Relations — getting on the radar of key industry analysts in your space is essential to validate your product and positioning.

Competitive Research —  what are the key messages of your competition and how are they positioned in the market? I’ll do comprehensive research to determine how you stand up against the competition.

Customer Relations — the media want third party references to validate your claims. Using customers to highlight the benefits of your product or service is invaluable.

Media Relations — researching and targeting the most influential reporters, editors and bloggers is important in helping to tell your story to prospects and customers.

Positioning and Messaging — are you properly positioned in the market? What are your key messages? Let me help you define both.

Social Media Relations — which social media services should you engage? I will help you determine which ones are best for your company and industry.




To take advantage of any of the services listed above, contact Barbara Llarena at +1.510.430.1400 or by email.