While most of my clients are not interested in implementing any elements of a PR plan on their own, I do have a few clients who are knowledgeable and capable of handling the tactical side of PR, with a little guidance. I don’t recommend it to most clients, but for those who have worked in marketing or PR before, it’s not rocket science.

After many requests, I’ve finally decided to create services for the DIYer. These services are not for the faint of heart. If you’re willing to step back and truly be objective, follow some basic PR rules and are committed for the long haul, it might be worth a try.

I will still offer consultant services for those clients who don’t have the time or expertise to effectively implement a PR plan. But if you’re on a tight budget and feel you can handle PR on your own, here are three key elements to help you get started:

• Comprehensive PR Plan — development of a PR plan for you to tactically implement (with a step-by-step guide on how to implement it)
• Competitive Research — comprehensive research on your top three competitors
• Media List Creation — a customized list of targeted media

The three services come in a bundle and include up to five hours of consulting time. With these three elements in place, you can begin working on your own PR program.

Are you ready to give it a try? Contact Barbara Llarena at +1.510.430.1400 or by email.