I came across this article by Kathy Klotz-Guest and thought I would share it with you. Kathy talks about using humor in press releases.

Some of her tips are pretty basic, but I like the idea of incorporating humor into press releases. It’s becoming harder and harder to get the media’s attention so using a little humor couldn’t hurt.

Just make sure it’s done tastefully and tactfully, e.g. no off-color jokes, please.