Just about every creative industry has experts.  Advertising, marketing and public relations all have experts.  Peter Shankman recently questioned whether anyone should be considered a social media… Read more “What is a Social Media Expert?”

A friend sent me a graphic that depicts the difference between marketing, PR, advertising and branding.  It made me think about an article I wrote several years… Read more “Advertising vs. Public Relations”

There’s an older (homeless-looking) woman who hangs out between Peet’s Coffee and Arizmendi’s Bakery on Lakeshore in Oakland.  She can be kind of scary as she blurts… Read more ““You’re Nothing But a Welfare Check!””

Clients will often express their preference over having print coverage of an article instead of the online version. But take a look at this brief video. It… Read more “Stop the Presses — Online Video Rules!”

Has anyone ever created a negative Website or written an unflattering post about you or your company? Those flaming Websites and blog posts can be damaging and… Read more “Protecting Your Reputation”

I recently attended a Business Wire event in San Francisco on SEO (Search Engine Optimization) for press releases and SVP Laura Sturaitis gave some good tips on… Read more “Getting Your Press Releases Juiced – Google Style”

Tom Foremski of Silicon Valley Watcher received so many emails (more than 37k at the time) and most of them from PR pros that he tried an… Read more “Foremski’s Facebook Experiment Comes to an End”