Just about everyone is weighing in on the subject of social media and experts. I even wrote a post about social media experts, which leads into my… Read more “Why Ask Why When it Comes to Social Media?”
Category: Uncategorized
What I Like about Google+
Even though I don’t have a Google Plus account and don’t have first-hand experience using it, it seems pretty cool. Judging by the comments on Facebook and… Read more “What I Like about Google+”
What is a Social Media Expert?
Just about every creative industry has experts. Advertising, marketing and public relations all have experts. Peter Shankman recently questioned whether anyone should be considered a social media… Read more “What is a Social Media Expert?”
Advertising vs. Public Relations
A friend sent me a graphic that depicts the difference between marketing, PR, advertising and branding. It made me think about an article I wrote several years… Read more “Advertising vs. Public Relations”
Taking the Squeeze Out of Launching a Startup
I read an interesting post by Robert Scoble about launching startups. I’ve helped many companies launch their products and services, including at the DEMO conference, and Robert… Read more “Taking the Squeeze Out of Launching a Startup”
“You’re Nothing But a Welfare Check!”
There’s an older (homeless-looking) woman who hangs out between Peet’s Coffee and Arizmendi’s Bakery on Lakeshore in Oakland. She can be kind of scary as she blurts… Read more ““You’re Nothing But a Welfare Check!””
Stop the Presses — Online Video Rules!
Clients will often express their preference over having print coverage of an article instead of the online version. But take a look at this brief video. It… Read more “Stop the Presses — Online Video Rules!”
Protecting Your Reputation
Has anyone ever created a negative Website or written an unflattering post about you or your company? Those flaming Websites and blog posts can be damaging and… Read more “Protecting Your Reputation”
Getting Your Press Releases Juiced – Google Style
I recently attended a Business Wire event in San Francisco on SEO (Search Engine Optimization) for press releases and SVP Laura Sturaitis gave some good tips on… Read more “Getting Your Press Releases Juiced – Google Style”
Foremski’s Facebook Experiment Comes to an End
Tom Foremski of Silicon Valley Watcher received so many emails (more than 37k at the time) and most of them from PR pros that he tried an… Read more “Foremski’s Facebook Experiment Comes to an End”
