I read an interesting post by Robert Scoble about launching startups.  I’ve helped many companies launch their products and services, including at the DEMO conference, and Robert makes some good points about the elements of a good product launch.

He’s right that a company needs to tell a good story and not just rely on the buzz and splash at launch conferences, but I do feel the launch conferences serve a good purpose.  Where else can you get investors, reporters/bloggers, and luminaries in the same room together?